Hello Hivemaniacs. Are you all right? Today I bring you the story of Invictum. It's a brand project of mine and my friend's. He started at the Faculdade Federal Fluminense (UFF) in the Entrepreneurship course. Igor Macedo and I decided to create a brand that would convey our lifestyle, help the local skater community, and have a lot of style involved.

Our logo is a chess pawn with a king's crown. We believe that as the pawn, anyone independent of their social class can achieve their goals. That's our philosophy. Until we got to this design we had some extress, we hired a company that did not deliver what we asked for. Then a friend named Diogo Veiga did the initial design of the current pawn. And Igor Macedo gave it a finishing touch.

Invictum started with 3,000 reais my plus 3,000 reais from my partner. Approximately $1,500. In 2014. Basically we took seriously the idea that it was possible to start a giant company with so little money invested. For a few years we worked actively on the expansion of the company. We've done a lot of events, four drops of clothes, and we help a lot of people than we can. When you make a brand, people think you've got rich, but it's not quite out there. It takes a lot of effort and dedication. And money, everything is money and contacts.

What you saw in this presentation is a collection of moments for 8 years. In that time a lot has happened. We need to get other jobs to support the project. Although we don't have time to continue at the moment. We still have the profit from those years of cash work.

We'd love to live on that alone. In my case of that and the music. But life is hard for the Brazilian entrepreneur. It simply has no government incentive, and overall people are skeptical about new business.

To innovate we decided to bring elongated parts. Some with diagonal cut. We made Raglans, MuscleTank Regatta, T-shirts, caps. I really loved the Ascenção result.

I'm sure that's the best one. It's been a few years and I still wear the same clothes hahaha. We use silk digital on printed blouses. We put a rose background on the logo.

About the location of the photos... The Foundation of Cidade das Artes is a space designed to house multiple artistic activities, such as exhibitions, dance performances, theater and music. This cultural complex is also used for lectures, workshops, congresses, conversations with authors, book launches and other cultural and artistic training activities.

In this collection we again call our friends Justen and Bruna to be models. Photographers in the Forest Reserve of Grajaú, you can see it in another post of mine. We also use street elements and a part in McDonalds.

This collection was totally disrupted by COVID-19. I forgot that detail. It also made it very difficult for us to continue. The factories closed and we had to stay at home for our families. But in the logistics part we were doing very well. We bought this cotton at a very cheap price. And we closed the production cost pretty cheap too. Which guaranteed us good profit. But the Pandemic came. It was complicated.

Our first collection was with part of the initial investment, we used part of the money to make a Merchan, and buy some equipment to sell at fashion fairs. Looking at these pictures I think how fast the years go by. I've lived so many things i forget sometimes. The important thing is to be involved from the heart, to be happy and to be healthy. That's the real success.

Man, I've always been a humble family boy. I had good education, food at home and access to health. I have nothing to complain about my mother. But I have ambition want to see my projects grow. The anguish of working on it for years without return has slightly disrupted our plans to be a great company. I've received messages from all over the world praising our project. I believe it may not be your style, but you can't say it's bad. hahaha It is done with a lot of love and quality.

The interesting thing about this collection is that we were our own photographic models. With time running out, we need to be practical. We went to the terrace of Shopping Iguatemi and did this session in 1 hour.

The interesting thing about this collection is that we were our own photographic models. With time running out, we need to be practical. We went to the terrace of Shopping Iguatemi and did this session in 1 hour. In this collection we had t-shirts, coats, pants and regattas.

My dream is to live on music forever. Continue my brand. Skate until the death. Now that I'm going to be a father, I'm very focused on my goals. We bought a new bed. And we're finishing the kennel work. We're also going to put some floors and a new window. I'm excited about it. My house will look beautiful again. Over the years I've been dealing with the lapses of depression. Lack of money. And I have a hard time accepting help. I sing Rap, I draw clothes, you know the artist's mind can be vulnerable sometimes. That kind of thing got in my way. I heard them talking in the Hive about depression. And for years I felt insecure about my projects. I've always been poor. It's hard for a young kid from the periphery to believe he can achieve all his goals. For a while it even fell under the illusion that it had already achieved. But the fall is high. We must build our castles day after day. Anxiety doesn't get us anywhere. You have good ideas when you relax your mind. I've wanted to be the best skater, the best rapper. I still do. But I'm going to be a father, and I need to build everything calmly. Depression can't exist anymore, and if there is, I must treat it. If we want to be big, we need to take care of ourselves. Today the invictum has a little money in the box, some clothes in stock. We're thinking a lot about what to do. What next step. Soon I'll tell you what we've decided. I really struggled in this post, if there is error I'll correct. I love you guys, take care, enjoy Invictum, leave your opinion on our project. Do you think we should go back? Byebye guys, Boelter kisses and see you next time!